Export Market Promotion (EMP)

Are you dreaming of taking your coir business global? The Export Market Promotion (EMP) Scheme, run by the Coir Board under the Ministry of MSME, is your way! This central government initiative is specially crafted to help MSMEs, manufacturers, entrepreneurs, and exporters like you shine on the international stage. 

With the EMP Scheme, you get the support you need to participate in global exhibitions, trade fairs, and buyer-seller meets. Plus, you can join capacity-building programs that boost your skills and confidence. In short, this scheme opens doors to new markets and gives your business the competitive edge it needs to succeed worldwide!

What is the Export Market Promotion Scheme?

The Export Market Promotion (EMP) Scheme, started by the Coir Board under the Ministry of MSME, is here to help you grow your coir business beyond India. This scheme is all about making it easier for you to export coir and coir products. If you take part in international trade fairs, seminars, or other export promotion activities, the scheme will reimburse some of your costs. Plus, if you do really well, you can even get special recognition for your export achievements.

Objectives of the Export Market Promotion Scheme

• Promote the export of coir and coir products from India.
• Enhance your access to international markets.
• Build your capacity through training and seminars in export-related areas.
• Increase the visibility of Indian coir products globally.
• Support you with financial assistance for export promotion activities.

Key Features of the Export Market Promotion Scheme

• 100% reimbursement for space rent at international exhibitions/trade fairs (up to ₹1,00,000 or actual rent paid).
• One representative of the exporter can get 100% reimbursement of their economy class airfare, up to a maximum of Rs. 1.5 lakh for international travel and Rs. 1 lakh for domestic travel. 
• Reimbursement of freight charges: up to ₹25,000 for foreign events and ₹20,000 for domestic events.
• Support for participation in international seminars, conferences, and capacity-building programs.
• Organization of international fairs, product promotions, catalogue shows, and buyer-seller meets.
• Annual Coir Industry Awards for outstanding performance in export and related activities.

Financial Assistance Offered Under the Scheme

Note:

Other eligible expenses may be considered as per the scheme guidelines for specific export promotion activities.

Eligibility Criteria for EMP Scheme

Eligibility

You are eligible if:

• You are a manufacturer, entrepreneur, or exporter of coir or coir products.
• Your MSME or export unit is registered with the Coir Board.
• You have not availed similar financial assistance from any other source for the same purpose.
• You are not excluded or blacklisted under the Foreign Trade Policy or by the Coir Board.

Non-eligibility

You are not eligible if:

• You have already received similar assistance from another source for the same activity.
• You or your enterprise have been debarred, prosecuted, or blacklisted under the Foreign Trade Policy or by the Coir Board.

Documents Required for Export Market Promotion

• MSME Registration Certificate
• Coir Board Registration details
• Import Export Code (IE Code)
• Signed Purchase Order (if applicable)
• Bank certificate showing your financial status
• PAN Card (both sides)
• SSI/Coir Board Industrial Establishment Certificate
• Partnership Deed (for partnership firms) or Memorandum & Articles of Association (for companies)
• Affidavit/Declaration for monthly export reporting to the Coir Board
• Any other document as specified by the Coir Board.

How to Apply for the EMP Scheme?

Step 1: Go to the official MyCoir portal to start your application.

Step 2: If you’re a new user, choose ‘New Login Registration’ and fill in your user name, Aadhaar details, email address, and security question. Enter the captcha and submit.

Step 3: You’ll get your username and password on your registered mobile number via SMS.

Step 4: Log in to the portal with your username and password. You’ll be asked to change your password, do that and log in again.

Step 5: Once you’re logged in, you’ll land on the Home Page.

Step 6: Click on the “+Registration” menu, then select “+Exporter” and click on “-Registration.”

Step 7: Fill in all the required details in the application form. (You can download the form from the website or get it from the Coir Board office.)

Step 8: Print the acknowledgement slip after submitting your application and send it to the Coir Board along with the demand draft.

Step 9: To check your application status, log in to your account on the portal anytime.

Benefits of the EMP Scheme

• Financial Relief for Export Promotion
  You get reimbursed for major expenses like space rent, airfare, and freight, making it easier to participate in international events.
• Increased Global Exposure
  The scheme helps you showcase your products to a global audience, opening up new export opportunities.
• Capacity Building
  You can attend seminars and training programs to increase your export skills and knowledge.
• Recognition and Awards
  Outstanding exporters are recognized with annual awards, boosting your business reputation.
• Simplified Application Process
  The process is straightforward and MSME-friendly, ensuring quick access to benefits.

Real-World Examples of EMP Scheme

• Participation of coir MSMEs in international trade fairs in Europe
• Indian coir exporters attending buyer-seller meets in the USA
• Award-winning coir units recognized for export excellence

Related Government Support Plans with Export Market Promotion

Final Words

If you are a new MSME owner in the coir sector, the Export Market Promotion Scheme is a valuable tool to help you enter and thrive in international markets. By reducing your financial burden and offering support for global exposure, the EMP scheme can be your stepping stone to export success.