Marketing Assistance Scheme

If you are an entrepreneur in the MSME sector, you know how vital marketing is to your business’s growth and survival. Unlike large enterprises, MSMEs often lack the resources to promote their products and services effectively. The Marketing Assistance Scheme bridges this gap by offering institutional support for marketing activities, helping you reach wider markets, increase your competitiveness, and stay updated with the latest industry trends.

Since its inception, the scheme has played a crucial role in the socio-economic development of MSMEs, especially those in rural and backward areas, by providing them with the tools and platforms needed to succeed in a rapidly changing global economy.

What is the Marketing Assistance Scheme?

Launched by the Ministry of MSME and implemented through National Small Industries

Corporation (NSIC), the Marketing Assistance Scheme has been operational since the enactment of the Micro, Small and Medium Enterprises Development (MSMED) Act, 2006, which came into effect from 2nd October 2006. The scheme was further strengthened with updated guidelines issued in November 2014 to address the evolving needs of MSMEs in India.

It aims to help small businesses like yours promote their products and services in new markets, offering financial support for participation in trade fairs, exhibitions, and marketing events. This support is designed to increase your market visibility and help you connect with potential buyers, boosting your competitiveness in both domestic and international markets.

Objectives of the Marketing Assistance Scheme

• Help you reach new domestic and international markets.
• Support you in showcasing your products at exhibitions and trade fairs.
• Enhance your marketing skills and business knowledge.
• Encourage you to adopt new marketing techniques and strategies.
• Increase marketing capabilities and competitiveness of your MSME.
• Keep you updated about the current market scenario and its impact on your business activities.
• Facilitate the formation of consortia of MSMEs for collective marketing of products and services.
• Provide a platform for MSMEs to interact with large institutional buyers.
• Disseminate and propagate various government programs and initiatives that support MSMEs.
• Enrich the marketing skills of micro, small, and medium entrepreneurs to help thrive in a competitive market.

Key Features of the Marketing Assistance Scheme

• You get financial support for participating in both domestic and international exhibitions and trade fairs.
• The scheme covers expenses like space rent, airfare, freight charges, advertisement, and publicity.
• You can receive subsidies up to 100% for SC/ST/Women/PH/Aspirational entrepreneurs and up to 80% for others on built-up space rent in certain schemes.
• The scheme is grant-based, so you don’t have to worry about maturity periods or interest rates.
• You can apply online or through your nearest NSIC office, making the process simple and accessible.

Financial Assistance Offered Under the Scheme

A. Organizing Technology Exhibitions in Foreign Countries

B. Participation in International Exhibitions/Trade Fairs Held in Foreign Countries

Eligibility Criteria for the Marketing Assistance Scheme

Eligibility

You are eligible if:

• You own or represent a registered MSME (manufacturing or service).
• You are interested in participating in approved exhibitions or trade fairs.
• You belong to the general category or are from SC/ST/Women/PH/Aspirational categories.
• You have not exceeded the maximum assistance limit for the financial year.

Non-eligibility

You are not eligible if:

• Your business is not registered as an MSME.
• You have already availed the maximum permissible assistance for the year.
• You are not engaged in manufacturing or services.
• You fail to provide the required documents or do not follow scheme guidelines.

Documents Required for the Marketing Assistance Scheme

• MSME registration certificate
• Proof of category (General/SC/ST/Women/PH/Aspirational)
• PAN card of your enterprise
• Details of the event/exhibition
• Bank account details
• Any other documents as specified in the guidelines

How to Apply for the Marketing Assistance Scheme?

Step 1: Visit the official MSME or NSIC website to check eligible events.

Step 2: Download or fill out the application form online.

Step 3: Attach all required documents.

Step 4: Submit your application online or at your nearest NSIC office.

Step 5: Wait for approval and further instructions from the authorities.

Step 6: After participating in the event, submit your claim for reimbursement as per the guidelines.

Benefits of the Marketing Assistance Scheme

• Financial Relief
  You save on major marketing expenses like space rent and travel, making it easier to participate in big events.
• Market Expansion
  You get direct access to new domestic and international buyers, helping your business grow faster.
• Skill Enhancement
  You learn about the latest marketing trends and techniques, improving your business strategies.
• Networking
  You connect with other businesses, potential partners, and buyers, which can lead to new opportunities.
• Brand Visibility
  Your products and services get more exposure, helping you build a stronger brand presence.

Real-World Examples of the Marketing Assistance Scheme

• MSMEs participating in international leather and textile expos
• Women entrepreneurs showcasing products at national trade fairs
• SC/ST enterprises joining technology exhibitions
• First-time exporters reimbursed for certification and insurance

Related Government Support Plans with the Marketing Assistance Scheme

Final Words

If you want to take your MSME to the next level, the Marketing Assistance Scheme is your ticket to bigger markets and better business opportunities. With easy application steps, generous subsidies, and a focus on your growth, you can confidently showcase your products and connect with new buyers. Don’t miss out, explore this scheme and watch your business soar!